The trade marketing dimension

The trade marketing dimension


Auteur:Van den Berg, H

  • Nederlands
  • 190 pagina’s
  • BIM Media BV
  • april 2007
  • Samenvatting

    The Trade Marketing Dimension was written for commercial professionals in the Consumer Goods industry, their retailer-counterparts and others in the chain, as well as academicians; a must for those who need a practical and realistic marketing model in planning their business targets.